And the price you pay for? Its selling at $65 somewhere in US! Check out this video from Veronica Belmont. (FYI she is voted one of the 2007 Top 10 Sexiest Geeks)

[YouTube=http://www.youtube.com/watch?v=sV7yvCoI0EY]
YouTube – Kopi Luwak Coffee – $65 a cup!

As a coffee drinker, kopi luwak is really a legend to me. It made from coffee berries which have been eaten by and passed through the digestive tract of the Asian Palm Civet. Because of the lizard’s slow metabolism, the beans inside pass through their system undigested. The effect of this process is the enzymes in the stomach of the civet add to the coffee’s flavor by breaking down the proteins that give coffee its bitter taste.

Check out more info at Wikipedia